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Branding and Marketing
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 | Why Less is More
The new conscious consumer calls for simplicity from brands and retailers in every form.
by Jackie DeLise
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Store brands: Ignore them at your peril
A weak economy and retailers' increasing focus on private label is creating a growing threat for traditional consumer packaged goods brands.
by Pauline Hammerbeck
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Vitality of the pack
Packaging plays an important role in the lives of consumers, business and the planet. It’s called upon to protect, preserve, present and deliver the product; to delight the consumer; and ultimately, to do no harm to the world we live in.
by Peter Clarke
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Packaging and the environment
As marketers, designers and packaging engineers scramble to develop more earth friendlypackaging, there is considerable skepticism about shoppers' willingness to pay for such alternatives.
by Scott Young
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