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Branding and Marketing

Packaging and the environment

As marketers, designers and packaging engineers scramble to develop more earth friendlypackaging, there is considerable skepticism about shoppers' willingness to pay for such alternatives.

by Scott Young


How Trends Can Fuel Package Design

Designing a package to perfectly mesh with a cultural or social trend can enhance the product and the brand.

by Gail Ritacco


Maximizing Brand Image Through Package Design


Brand’s New Look Tells Sustainability Story


Success Can Happen “Inside” the Box

by Javier Verdura


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