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Branding and Marketing

Store brands: Ignore them at your peril

A weak economy and retailers' increasing focus on private label is creating a growing threat for traditional consumer packaged goods brands.

by Pauline Hammerbeck


Multi-sensory packaging emotionally satisfies consumers

Packaging that also appeals to a consumer's sense of smell, touch and sound improves the chances that a product will get noticed, picked up and bought.

by Ted Mininni


Vitality of the pack

Packaging plays an important role in the lives of consumers, business and the planet. It’s called upon to protect, preserve, present and deliver the product; to delight the consumer; and ultimately, to do no harm to the world we live in.

by Peter Clarke


Packaging and the environment

As marketers, designers and packaging engineers scramble to develop more earth friendlypackaging, there is considerable skepticism about shoppers' willingness to pay for such alternatives.

by Scott Young


How Trends Can Fuel Package Design

Designing a package to perfectly mesh with a cultural or social trend can enhance the product and the brand.

by Gail Ritacco


Maximizing Brand Image Through Package Design


Brand’s New Look Tells Sustainability Story


Success Can Happen “Inside” the Box

by Javier Verdura


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