- THE MAGAZINE
- SUPPLY CHAIN
- SPECIAL FEATURES
- MULTIMEDIA LIBRARY
Produced by Fres-Co, the innovative large-format pouches, are easy to carry, collapse with use, and can be stored anywhere even after dispensing has commenced, giving them the mobility and convenience of single-serve packages. Moreover, they bring all the advantages of bulk packages, costing the consumer significantly less per serving and having a vastly reduced environmental footprint compared to single-serve packages.
Because the pouch is flexible, and because the patented tap maintains the freshness of the protein shots without need for refrigeration, the new package brings unprecedented versatility and benefits. The Sunkist protein shots are produced under a license with BioBev LLC and manufactured by Protica Inc., makers of the first protein shot, Profect and dozens of the world’s smallest protein and energy drinks.
“Through our partnership with Sunkist, BioBev, IDC, and Fres-co, we are now able to make protein supplements available in bulk,” says Jim Duffy, founder and president of Protica. “Bulk packaging offers consumers a new level of flexibility in their buying decision. The unique one gallon pouch saves consumers approximately 30 percent per serving, while in-depth life-cycle analyses indicate that large-format packaging with The Answer dramatically reduces the amount of energy, greenhouse gas emissions, and landfill waste compared to single-serve packaging. It is an economical and environmentally responsible option for consumers to get the protein supplements they need for their active lifestyles.”
“The Answer makes this package possible by keeping the contents safe with or withoutrefrigeration,” says Greg Abbott, founder and chairman of IDC. “The Sunkist pouch is a really ‘cool’, interactive package that consumers should enjoy. It is a bulk package, but it is also mobile. Each time you consume the product, you can roll up the pouch a bit more so that it becomes smaller with use. You can safely store it anywhere – in your car, office, backpack, fridge – without concern. At the end, you can squeeze out every last drop, eliminating waste, and when you finally dispose of the pouch you know you are burdening the environment with considerably less packaging material for the same amount of liquid.”
Fres-Co System USA Inc.
International Dispensing Corporation