Newsworthy

ICE USA Exhibitors Reaping the Benefits of Show Sales Leads

January 9, 2012
/ Print / Reprints /
ShareMore
/ Text Size+

According to a recent survey of nearly 200 exhibitors participating in the 2011 ICE USA Exposition and Conference in Orlando last April, several companies have already realized millions of dollars in new sales from conversations that took place at the Show.        

“We have generated sales of nearly $2 million from meetings we had at ICE USA,” says Bob Pasquale, President of New Era. “We recently sold a complete coating line worth well over $1 million to one converter, as well as a coating section of a packaging line to another converter valued at hundreds of thousands.  Plus, we have several other ICE USA generated leads in the pipeline.”

Pasquale said it is unusual to generate such large sales so quickly after a Show. “This is the best converting show we have participated in during the last seven to eight years. We believe one of the keys to these sales was having running equipment on the Show floor so people can actually see it in operation.”

These sentiments were echoed by John Godbold, CEO of UK-based Ashe Converting, who says their Show leads have already turned into strong sales. “We have already sold two pieces of equipment and are pursuing some other leads that resulted from our participation in ICE USA.”

Several other companies reported that they are actively pursuing longer-term sales from the Show. “We got a solid $2 million worth of prospects out of it, as well as some very good long-term contacts,” says Rick Garber of Busch Electronics. “Of all the shows I’ve participated in as an exhibitor during my career, ICE 2011 was definitely one of the very best,” he concludes.

Some companies also reported selling equipment on the Show Floor, including Atlas/Titan. They sold the equipment they brought to the Show to a company from Latin America.  

“I believe these impressive results are an indication that despite the troubled overall global economy, the converting industry appears to be buying new equipment,” says Bob Chiricosta, Show Director of ICE USA. “It appears much of this is being driven by the need to replace older, less-efficient machinery.”

Chiricosta’s opinion is reinforced by the results of the recently concluded 2011 ICE Europe Exhibition that attracted a record number of attendees and exhibitors to Munich at the end of November, making it the largest converting exposition in the world. Nearly 400 exhibitors showcased the latest converting equipment to 5,700 visitors from 65 countries.

The 2013 ICE USA will take place April 9-11, 2013 in Orlando, Florida at the Orange County Convention Center.

Mack Brooks Exhibitions
www.mackbrooks.com

Did you enjoy this article? Click here to subscribe to Flexible Packaging Magazine. 

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Consumer Perceptions of Vacuum-packaged Meat

In June, Sealed Air and NCBA held a virtual press conference revealing research around consumer perceptions on vacuum-packaged meat. The infographic shown highlights additional findings from the two organizations’ research, including interesting statistics around how packaging can influence buying behaviors. 

Podcasts

Sun Chemical Water-Based Flexo Dispenser Program Helps Equip Printers to Meet Customer Demands

In this informative podcast, we will discuss what the Sun Chemical Water-Based Flexo Dispenser Program is, what is unique about it, and how it benefits narrow web tag and label printers.

Speaker: Steve Presutto, Field Marketing Manager, Sun Chemical

More Podcasts

THE MAGAZINE

Flexible Packaging

Flexible Packaging April 2014 cover

2014 April

Check out the April 2014 issue of Flexible Packaging, with features on food waste, the FPA Awards, and more!

Table Of Contents Subscribe

Packaging Trends

What is the most important trend you see affecting packaging in 2014?
View Results Poll Archive

The Flexible Packaging Store

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\flexible packaging\new site\hnbk-of-paper-paperboard-pa.gif
Handbook of Paper and Paperboard Packaging Technology, 2nd Edition

The definitive industry reference on the paper and paperboard packaging sector.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Suppliers Guide

FP 2014 supplier's guideWant to purchase a print copy of the the Suppliers Guide? Visit the AEC Store for easy ordering.

STAY CONNECTED

Facebook logo Twitter logo  YouTube logo  linkedin_40px.png