Smart packaging and printed electronics aren’t strangers to the flexible packaging industry, but to say that they’ve become widely adopted technologies in the field is quite the overstatement. However, a recent study from Canadean states that the future of packaging won’t necessarily be driven by new packaging formats, but by the ability to create new experiences with consumers. That’s where smart packaging can help drive growth.
“Once you get to the shelf, you can talk directly to the consumer,” Peter Kallai, president and CEO of the Canadian Printed Electronics Industry Association (CPEIA), says of smart packaging. “(You can) influence product at the point of decision. (Communication) can also happen in the home of the consumer.