Private label: Popular with retailers, too
The survey found a 22% jump in the number of retailers rating collaboration as a top opportunity from 2008, regardless of the retailer’s size. In contrast, “scorecarding” suppliers was perceived as only slightly more important now than in the 2008 study, while developing long-term relationships with trusted suppliers actually showed a slight dip. In both cases, less than one-half of retailers view them as good opportunities.
The study also indicated that “legacy technology” presents something of a stumbling block for retailers as it prevents them from moving forward on a variety of issues. In turn, “existing technology” has jumped to the forefront of inhibitors that prevent execution of a successful, forward-moving private label strategy, garnering an eye-popping 75% from those retailers who are considered to have managed private label effectively.