Snack market remains strong, sees key changes
Snack staples long ago transcended such items as chips, cookies, and crackers, and consumers today are more likely to consider any small portion of food as a potential snacking candidate. IDDBA research indicates that retailers, however, have some catching up to do with this new consumer logic: Only 20% of consumers today define snacks traditionally, while 40% of retailers still do so. In addition to seeking a greater variety of snack items, consumers also demand healthier snacks, whether lower in fat, trans fats or calories.
As flexible packaging professionals are well aware, convenience is king with consumers, a point the IDDBA research drives home. Busier lifestyles have led to an increased demand for convenient snacks, whether they're easy to access, easy to prepare, easy to eat or easy to clean up. Likewise, consumers may be more likely to eat several small meals throughout the day, and the research indicates this may be an opportunity for the snack market, especially since snack suppliers and retailers can position snacks as part of a healthy diet of eating several small meals a day.