Sustainability employee engagement practices weak among U.S. employers
Smaller organizations tended to see more sustainability-driven interaction with employees than did larger companies according to the BrighterPlanet report. Organizations with fewer than 100 people were nearly twice as likely to promote sustainability very frequently. In turn, their efforts are twice as likely to be effective at changing employee behavior.
The data also suggests that the most effective programs were pushed from the top down. Says BrighterPlanet, engagement programs featuring an organization’s management or board as the main advocate for employee sustainability were up to three times as effective as those in which an employee sustainability director led the sustainability charge.
Finally, the BrighterPlanet study found that more than 60% of respondents want to learn more about their employers’ and co-workers’ sustainability efforts, and 67% would like their employers to change their stance on sustainability.