Kodak has announced three new packaging “color donors” for its Approval line, enabling users to achieve more accurate spot, corporate and brand colors in a range of packaging applications. Developed to expand the color gamut of the company’s Approval Digital Color Imaging Systems, the new donors-digital magenta (DM05), digital yellow (DY05) and digital blue (DB02)-deliver the results packaging professionals demand. (Donors, in Kodak parlance, are dynamically combined to accurately simulate true, specific colors.)

The Approval Digital Color Imaging System is a true digital halftone color proofing system, achieving color through successive laser imaging of cyan, magenta, yellow, black, orange, green and blue color donor materials. Used to create package design proofs and three-dimensional mockups with appearance identical to the final product on store shelves, the new donors can enhance productivity by reducing the number of color donor imaging passes or roll changes. Users can then produce proofs and package design comps on the actual packaging substrates with the vivid colors employed in modern packaging.

“Brand colors are extremely critical in the packaging arena,” explained John Cross, general manager, Packaging Products, Prepress Solutions at Kodak. “Designers, package printers and converters must be able to accurately proof these colors before committing a job to press, and we are always working to make that process more seamless and predictable.”