A British-Irish company has established a division to convert flexible packaging in fast, short runs for specialty applications.

Foster Packaging has set up Flexible Express to convert pouches, printed film and bags solely in short quantities. Flexible Express, based in County Louth, Ireland, features no origination costs and no order minimums, making it suitable for small test markets and fast-needed replenishments. It can produce as few as 10 pouches for applications like market prototypes.

Flexible Express is something of a departure for Foster, most of whose business is in high-end gravure-print conversion. The Flexible Express division will produce flexible packaging, as well as labels and shrink sleeves, on a Hewlett-Packard Indigo ws4500 press.