UPM Raflatac announces the launch of Polyjet WFPP, a new pressure sensitive film labelstock for the Americas market, which represents a technological breakthrough for variable information printing (VIP) applications. Totally waterfast, Polyjet WFPP combines the visual aesthetics and performance of a prime film product with the printing versatility of a VIP labelstock. Therefore, it is ideal for applications such as health and beauty, food and beverage, wine and pharmaceutical labeling that demand exceptional branding appeal and on-the-job performance.
Polyjet WFPP dries instantly after inks are applied, enabling printers to increase throughput without fear of damaging labels. It prints on demand with desktop printers and narrow web digital presses in both roll and sheet-fed formats, making this film product a natural for time-sensitive short and medium-sized runs. And its coated matte white face is the perfect backdrop for both brilliantly hued art and basic bar codes.