It stands to reason that the company that conceived a product as iconic and useful as Bubble Wrap, would find its way to the top tier ofFlexible Packaging’sTop 25 Converters list.
Sealed Air Corp., including its flexible
packaging division Cryovac, has a lot to be proud of this year. Led by CEO Bill
Hickey, the company had an impressive trade industry awards haul and continued
success in bringing innovative new products to market.
Financially speaking, the company had a solid
2007: estimated sales were $2.8 billion. And its growth continues. First
quarter 2008 earnings for Sealed Air’s food packaging segment increased 7% to
$468 million compared with $437 million last year. Operating profit for the
first quarter was $56 million, or 12.0% of food packaging net sales, compared
with $56 million, or 12.8% of net sales, in 2007.
Today, Cryovac food packaging solutions and
systems operate in a number of different
markets, including case-ready, fresh, smoked
and processed meats; convenience foods;
dairy; foodservice; poultry; bakery; pizza and
pastas; produce; fish and seafood; and industrial food and liquids.
For these markets, Cryovac offers lidstock for
trays; absorbent pads; vacuum bags;
liners for intermediate bulk containers;
shrink films; and rollstock, laminates and pouches.
Food isn’t Cryovac’s only market. It also
serves the medical and pharmaceutical markets with engineered products, such as
multilayer, coextruded films and ostomy bags. Additionally, Cryovac offers a
line of shrink films for protection of everything from industrial goods to
Like all ofFlexible Packaging’sTop 25 Converters, Sealed Air places a strong emphasis on sustainability,
particularly through its use of renewable materials. The company accomplishes
this with products such as NaturePAD, an absorbant pad for meat, poultry and
fish that’s made from NatureWorks biopolymer, polylactic acid (PLA). NaturePAD,
in combination with PLA-based NatureTRAY, gives processors and retailers a
functional sustainable package for meat, poultry and fish.
Not unlike the other top converters, Cryovac’s
awards haul for both design achievement and recognition as a quality supplier,
sets it apart.
The Flexible Packaging Association recognized
Cryovac with a Silver Award for technical innovation for its new vacuum shrink
bag with an easy-open feature. The
Cryovac Grip & Tear bag was one of 99
flexible packaging entries in the 2008 competition. Easily opened by pulling a
tab, the Cryovac Grip & Tear bag’s design eliminates the potential mess
created by opening some bags and keeps fingers, counters and utensils clean.
Cryovac’s packaging innovations don’t just
serve customers in the retail food market, but in the foodservice market as
well. At the Research Chefs Association’s 2008 Annual Conference and Culinology
Expo, Cryovac used the opportunity to showcase the
versatility of packaging and how it can
positively affect cooking.
“Food packaging has evolved over the years,
and it is an important consideration for foodservice operators,” said Chef
Allison Rittman, for Cryovac, in a press release.
“Products like Cryovac brand vertical pouch
packages and Simple Steps Ready Meal packaging help both back-of-house
efficiency and the overall guest experience.”
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