Nordson to Align Branding to Reflect Complementary Plastics Processing Products and Capabilities
“Attachment of the Nordson master brand to these acquired companies signifies the highly complementary nature of their products to each other, as EDI’s extrusion dies and feedblocks are immediately downstream from Xaloy’s screw, barrel, melt pump and screen changer offerings on a typical plastic extrusion line,” says Nordson senior vice president Peter Lambert. “The connection to the Nordson name also helps communicate Nordson’s customer value proposition, which emphasizes an optimized offering that lowers customers’ total cost of ownership through increased uptime, greater throughput and enhanced efficiency. Both EDI and Xaloy bring customers an extensive understanding of plastic processes and in-depth expertise of component performance requirements. As Nordson continues to invest in these businesses over the long term, we expect they will provide their customers with even greater value in terms of innovation, service and enhanced global availability.”
As part of the branding transition, the visual identity of EDI and Xaloy will be aligned with Nordson’s, including adoption of new Nordson EDI and Nordson XALOY logos. The transition to the new visual identity will be phased in and is expected to be completed over the next several months. Customer service and sales contacts for the respective organizations remain the same.
“While EDI and Xaloy may be modifying their name and look, they will continue to provide the same outstanding products and high level of service customers have come to expect,” adds Lambert. “Whether a customer is purchasing one or multiple components, our commitment to that customer’s success remains unchanged.”
Nordson EDI is a leading provider of slot coating and flat polymer extrusion dies, feedblocks and auxiliary equipment for plastics processors and web converters. Customers use these products to efficiently produce complex polymer products, from multi-layer barrier films for food and beverage flexible packaging to micron-scale coatings for flat panel displays to critical separator films for next-generation batteries. These applications increasingly require Nordson EDI’s sophisticated processing equipment to control flow rates, thickness and other essential surface characteristics. Nordson EDI also provides value-added services such as equipment re-manufacturing, process labs for customers to run pilot tests on new products, and technical support contracts to consult with customers on enhancing productivity and improving uptime. The company is based in Chippewa Falls, Wisconsin with additional facilities in China, Germany, Belgium and Japan. For more information, visit www.nordsonedi.com.
Nordson XALOY is a leading manufacturer of melt delivery components including bi-metallic barrels, engineered screws, melt pumps, screen changers, heat transfer rolls, valves and nozzles, jet cleaners and pelletizers for injection and extrusion machinery in the global plastic processing industry. The products work in conjunction with one another to precisely control the flow and temperature of the plastic melt to ensure end-product quality and to reduce waste and scrap costs. Customers use these products in a variety of end markets including packaging, consumer products, electronics, medical, building products, and transportation and aviation. The company is based in New Castle, Pennsylvania with additional facilities in Germany and Thailand. For more information, visit www.nordsonxaloy.com.