Consumer product packaging brand owners, designers, production specialists and procurement professionals learned about the advantages in digital production solutions at the Follow Possible Package Printing Forum April 27.  The forum was presented by Hamilton and Innovative Labeling Solutions, and was sponsored by HP.

Experts from the consumer packaged goods and package converting industries were featured at the event. Those who attended had the opportunity to engage with ILS, sponsors and colleagues to learn about the advances in technology that meet the needs of a modern brand.

The event covered several topics including the benefits of multi-SKU and versioned digital production, brand color management, and building brand loyalty. The event also included a tour of ILS's digital production floor and featured the company's three HP Indigo WS6000 Digital Press production lines.

The work produced at the event highlighted HP Indigo presses' ability to print on a wide variety of substrates for labels, shrink sleeves, in-mold labels, flexible packaging and folding cartons.

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