Innovia Films’ compostable cellulose-based material, NatureFlex NVR, has been chosen by Lebensbaum, to pack its range of organic teas.
Founded in Germany in 1979, Lebensbaum is a
pioneer in the production of organic tea, coffee and herbs. The company’s success has been built on a
combination of pure-tasting ingredients, ecological foresight and social
Introducing packaging materials based on
renewable resources is part of Lebensbaum’s sustainability strategy as Dr.
Achim Mayr, managing director, explains, “NatureFlex combines
the packaging quality and functionality we are looking for with our ambitioned
environmental consciousness, which fits with our mission.”
NatureFlex film begins life as a
natural product, wood (from managed plantations operating on good forestry
principals, FSC or equivalent) and breaks down in a home compost bin (or
industrial compost environment) within a matter of weeks. It also offers advantages for packing and
converting such as inherent dead fold and anti-static properties, high gloss
and transparency, resistance to grease and oil, good barrier to gases, aromas
and mineral oils and a wide heat-seal range.
delighted to offer new innovative packaging solutions based on NatureFlex
especially for the tea and coffee industry,” explains Joachim Janz, sales account
manager, Innovia Films.
can tick various boxes easily relating to product safety and the objective to
use a sustainable packaging material. NatureFlex films offer both suitable
aroma barrier and a functional barrier to mineral oil migration which has been
scientifically confirmed to last for five years. Mineral oil barrier is especially welcome in
the tea industry, where recent German publications highlight that various tea
products have weaknesses concerning mineral oil protection. The use of renewable cellulose derived from
certified managed plantations and the fact it is certified home compostable
rounds off this new packaging solution!”