Pistol & Burnes, a Canadian coffee roasting company, has
introduced a fully compostable pack, for its Farmer First brand, incorporating
cellulose-based, NatureFlex from Innovia Films.
The Fair Trade,
organic coffee is packed in a paper bag laminated to transparent NatureFlex film. According to Roy M. Hardy, president, Pistol
& Burnes, “Most roasted coffee sold in the world is packaged in either foil
bags (coated in plastic) or paper bags (with a plastic liner). These usually end up going straight to
landfill as they can prove difficult to recycle. However our enviro–friendly coffee bag can be
organically recycled (composted), which means it breaks down in a home compost
bin.”
NatureFlex
films are certified to meet the American ASTM D6400, European EN13432 and
Australian AS4736 standards for compostable packaging. The wood pulp is sourced from managed
plantations. The renewable bio-based
content of NatureFlex films is typically 95% by weight of material according to
ASTM D6866.
NatureFlex was a solution for use in this application as the
film begins life as a natural product – wood - and breaks down at the end of
its lifecycle in a home compost bin (or industrial compost environment) within
a matter of weeks. It is also confirmed
as suitable for emerging 'waste to energy' techniques such as anaerobic
digestion.
The bags were developed by Genpak, a Canadian-based converter. Bill Reilly, Technical Manager, explains, “We
recommended NatureFlex to Pistol & Burnes for several reasons. First and foremost, the film performs well
technically, having high barrier properties and good seal integrity that
enhance shelf life, keeping oxygen out and aroma in – very important for packaging
coffee. Secondly, NatureFlex is
perfectly aligned with the ethos of their Fair Trade, organic Farmer First
brand.”
NatureFlex films offer
advantages for packing and converting such as inherent deadfold and anti-static
properties, high gloss and resistance to grease and oil, good barrier to gases, aromas and mineral oils and a wide
heat-seal range.
“Continued success with
partners such as Genpak and Pistol & Burnes means that our NatureFlex films
are well positioned to provide solutions to converters and brand owners. Especially those seeking to meet consumer
demand for packaging made from renewable resources,” says Joe Piccione, president,
Innovia Films Americas.
Innovia Films
www.innoviafilms.com
NatureFlex
www.natureflex.com
Pistol & Burnes
www.pistolandburnes.com
Genpak
www.genpak.com
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