The Dow Chemical Company’s Performance Packaging business will highlight the “It’s The Total Package” video at Pack Expo International 2012. “It’s The Total Package” is a fun, animated video developed by Dow to explain the benefits of flexible packaging to consumers and advocate for flexible packaging. Led by the business’s flexible packaging mascot – the flexible packaging superhero – the video explains how flexible packaging solutions benefit consumers, the environment and packaging manufacturers.
“We are pleased with how the video helps
consumers and manufacturers alike think about their packaging in a new way,”
says Greg Bunker, associate marketing director for Flexible Food &
Specialty Packaging, North America. “Often, we find that the general public
doesn’t realize the impact flexible packaging solutions have. For instance, 30
percent of the world’s grown food is wasted, much of that due to spoilage, and
flexible pouches help delay spoilage. Dow creates packaging innovations that
are sustainable and exceed our customers’ expectations for world-class
Due to uncertainty about flexible
packaging’s role in the marketplace, Dow created the video to dispel previous
misconceptions the general public had about plastics used in packaging and show
how flexible packages have a beneficial effect on the environment, due to the
fact that they use less material than glass containers. Throughout the video,
the packaging superhero leads the viewer through a packaging adventure that
illustrates how flexible packaging helps reduce food waste, protect food and is
a sustainable choice. The video explains how Dow’s layered technology defends
against outside stressors and food spoilage to ensure consumers can enjoy
quality, fresh food straight from the package.
To help the video reach a broader
audience, Dow has launched a contest in which attendees of Pack Expo have the
opportunity to give the flexible packaging mascot an official name. Since his
mission is to promote healthy packaging solutions, he needs a unique superhero
moniker to help viewers remember his message. Participants can enter onsite at
Dow’s Customer Center at Pack Expo and online at
November 30th. The winner will receive an Apple iPad.
The Performance Packaging team has a
variety of other exciting activities planned for Pack Expo. Jerry Greenfield,
co-founder of Ben & Jerry’s Homemade, Inc., will deliver the keynote
address at the Company’s Pack Partners event on Tuesday, October 30 at 8:30 am.
Dow is also sponsoring the Showcase of Packaging Innovations, which introduces
attendees to award-winning packaging designs from around the world. Visit Dow’s
Customer Center at Pack Expo, located in the Vista Ballroom, to learn about
Dow’s product offerings and meet Dow’s team of specialists.
Dow to Show "Total Package" and Look to Crowd for Super Hero Name at Pack Expo 2012
October 18, 2012