Avery Dennison Corporation has introduced a Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films, anchored with the new, proprietary S7000 adhesive that delivers excellent clarity, conformability for container squeeze, and dispensing stiffness for high-speed converting and dispensing.
The portfolio consists
of clear, white and metalized facestocks on PET liners. In particular, the new
semi-conformable Global MDO constructions enhance product shelf appeal and
perform without wrinkles or peeling on many squeezable containers while
producing 40 percent less solid waste and requiring 37 percent less energy.
“Thin is not simple,”
says Tina Hannan, film product line director, Avery Dennison Label and
Packaging Materials-North America. “Thinner constructions typically have
trade-offs in ooze, dispensing and wet-out. However, with our focus on the
Science of Thin, we have created a portfolio that reduces the environmental
impact while improving performance.”
The Prime Film
Portfolio provides significant improvements in sustainable impact compared to
similar films. When compared to the
annual production of PE 85 using Avery Dennison GreenPrint, a life cycle
assessment tool, Global MDO produces the following environmental benefits:
· 6,943 barrels of oil would be saved
· 1,225 trees would be saved
· 378,792 gallons or 3 households worth of
annual water use would be saved
· 14,837,041 kWh or 1,275 households worth of
annual electricity use would be saved
· 3,444 tons of CO2 or emissions from 675 cars
would be eliminated
· 1,559 tons of solid waste or 690 households
worth of annual waste would be saved
These improvements were
driven by 31% less material weight and the use of a thinner PET liner.
Greenhouse gas emissions are reduced by 22% as well.
Avery Dennison Uses the Science of Thin to Improve Performance and Increase Sustainability
November 5, 2012