Barely a month after Pack Expo International 2012, show owner and producer PMMI announces The Brand Zone at Pack Expo Las Vegas 2013 is nearly sold out.
“We left Chicago
with sales for Pack Expo Las Vegas 2013 up 20 percent year-to-date. Now, we see
The Brand Zone is nearly sold out, which makes me very optimistic about next
year’s show. I think it’s going to be great, and it’s on track to be the
largest Pack Expo Las Vegas show we’ve ever had,” says Jim Pittas, vice
president of trade shows, PMMI.
known as the Containers & Materials Pavilion, The Brand Zone has come to
serve as center for inspiration for brand managers and package designers. In
addition to products that shape winning brands, The Brand Zone houses The Showcase
of Packaging Innovations sponsored by the Dow Chemical Company. In 2012,
features in the brand zone also included displays from global market researcher
Mintel and the Material ConneXion library.
attendee Rich Milker, Just Born Quality Confections, says Pack Expo helps him
keep his brand moving forward. “For me Pack Expo is a one-stop-shop. It’s
tactical in that it gives you the chance to meet a wide range of people from
throughout the industry. It’s inspirational from an innovation standpoint,
since you get such a bird’s eye view on industry trends. The event just has so
much to offer, I got there Monday, and by Wednesday, I wished I could stay for
two more days!”