This year’s Labelexpo Americas sees the debut of the Package Printing Workshops. A brand new feature area, the daily workshops will showcase the opportunities digital pre-press and printing can bring to folding carton production, plastic bucket decoration and high quality tubes.
Xeikon (digital printing and converting), Esko (design, pre-press, and
workflow), RotoMetrics (die cutting technology) and cartonboard, film and heat
transfer materials suppliers have in conjunction with Labelexpo and Package
Print Worldwide magazine developed three comprehensive workshop sessions. The
sessions are a valuable addition for label converters looking to diversify into
other applications, package printers interested in seeing what digital
technology can offer, label and pack designers and for brand-owners looking to
understand what digital can provide their business in terms of short-runs,
different versions and variations, personalization, faster to market and
enhanced supply chain solutions.
The carton application encompasses a carton wrapper to go around two jars of a My
Moments food product, with the carton wrapper printed digitally on the Xeikon
3000 Series press, converted in-line with a Xeikon DCoat including RotoMetrics’
carton cutting dies and roll-fed through to the finished cartons.
The heat transfer tube decoration workshop will use a Beaute product design.
The product design incorporates a carton box, seamless plastic tube and the
required promotional material communicating the product range’s expansion.
During the workshop Xeikon will digitally print roll-to-roll on a wax-coated
heat transfer material, and finish on-roll for subsequent transfer on to
seamless plastic tubes.
The plastic bucket Workshop sessions will elaborate on the potential types of
decoration for buckets/pails. This can involve heat transfer printing or
in-mold decoration. During the workshop in-mold labels will be digitally
printed by Xeikon from roll-to-roll and finished ready for in-mold labeling of
Preceding each of the three sessions, Esko will guide workshop attendees
through the pre-press stages and use 3D visualizing to show how the products
have been created to final format before any printing has been agreed,
including rotating through 360 degrees, visualizing the finished product on
store shelves, and placing jars/bottles inside cartons.
Sample folders of all the workshop printed products will be available following
each demonstration, and time will be allowed for question and answers before
each session is concluded.
Roger Pellow, Labelexpo managing director says, “We are delighted to announce
the addition of the Package Printing Workshops and would like to thank Xeikon,
Esko and RotoMetrics in their support and expertise in bringing this new
feature to the show floor. These workshops will provide a valuable chance to
see technical demonstrations that will help printers diversify into short to
medium run package printing. Focused on opportunities beyond the label, the
workshops deliver an insightful and unique platform for converters, printers,
designers and brand owners to see some of the latest technology and processes
Taking place again at the Donald E. Stephens Convention Center, Rosemont,
Chicago, between 11-13 September, entry to the show costs from $55 and the
entry badge is valid for all three days. Entry to the show’s feature areas is
free and pre-registration can be made by visiting www.labelexpo-americas.com.
Labelexpo Americas Highlights Package Printing Opportunities
July 30, 2012