What makes a great package? And what are some of
the most important criteria package designers use when thinking about their
next great design? And do purchasing executives have priorities that differ
from brand managers?
Those were some of the questions Weatherchem posted
to its database of package industry decision-makers in a survey conducted to
understand key drivers in the package and closure markets. And in some
respects, the opinions were surprising.
In many instances, in fact, priorities for brand
managers and purchasing executives were actually closely aligned, despite what
many might have assumed. When asked to rank company performance attributes that
are most critical to purchase decisions of caps and closures, “Most Reliable
Supplier” and “Most Cost Efficient” were #1 and #2, respectively, in terms of company
priorities, with nearly equal scores received from both brand managers and
purchasing executives. “Best Delivery” was the third most important criteria,
followed by “Vendor Reputation and Integrity.”
“It seems that trust in the supplier’s performance
is of paramount importance,” notes Weatherchem VP of marketing Anna
Frolova-Levi. “In an age when many organizations and institutions haven’t acted
in ways that were ‘trustworthy,’ buyers are seeking true partners they can
depend upon to provide quality products, on time, and in a cost-effective
manner.” Design of the closure itself was a top criterion for selecting a
closure supplier, according to the survey. “Better closure design” received a
4.1 (out of 5.0) score as the top factor to influence choosing one closure over
another.
Weatherchem
www.weatherchem.com
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