PACK EXPO International 2012, which comes to Chicago’s McCormick Place October 28–31, has already seen space sales top 1 million net square feet.
“Reaching this milestone this far
out from the show makes a statement about the role PACK EXPO plays in the
realm of processing and packaging,” says Charles D. Yuska, president &
CEO of show owner/producer PMMI, adding that some 1,300 exhibitors have
reserved booth space.
“But the truth is, we’re only as good as
this year’s experience. Our goal, this year and every year, is to improve the
PACK EXPO experience to the point where every attendee can experience the
show in a way that’s tailored to his or her needs,” Yuska says.
With its customer-centric
approach, PMMI plans to take PACK EXPO International 2012 to new levels of
success. The approach uses targeted exhibit areas, marketing and education as
ways for attendees to create a show experience that meets their needs.
“To choose the target markets, we look at a
number of factors, including the demographics of attendees. We’re expanding
this approach in 2012 with additional markets and targeted show features,”
Yuska says, noting that PMMI will announce any new markets at a later date.
PACK EXPO has already seen support
for its customer-centric approach from leading trade associations including
the National Confectioners Association (NCA), which also sponsors the
sold-out Confectionery Pavilion, and The Snack Food Association (SFA).
PACK EXPO Connected Communities, up and running since August 2011,
take the customer-centric approach online as a networking platform. To date,
four market-specific community sites are active: confectionery, baking &
snack, pharmaceutical, and general packaging and processing.
“PACK EXPO Connected Communities keep the
customer-centric PACK EXPO experience going throughout the year. This online
gathering site is a platform where you can network and connect with others in
your market niche, whether you’re a supplier or an end user,” comments Yuska.
He adds, “PMMI’s strategic vision,
our guiding principle, is to bring the processing and packaging supply chain
together to facilitate innovation, foster connections and develop business
opportunities. PACK EXPO is a critical component in achieving our vision, and
we intend to continue making the show stronger and better with every passing