New Report Highlights Middle East and Africa Flexible Packaging Market
The Middle East and Africa accounts for around 5 percent of the total global converted flexible packaging market of $65 billion, although, serving a population of 1.2 billion people, this still equates to a per capita consumption of less than $3 per year. The largest national markets are South Africa, Iran, Nigeria, Egypt and Saudi Arabia, which together account for in excess of 50 percent of the regional total.
Many African economies have grown relatively strongly in recent years and business practices are modernizing. Food production in many areas is growing in scale and sophistication, with multinationals such as Nestlé responding to the opportunities by committing to major investment.
With increasing food production comes increasing sophistication in distribution, logistics and packaging, and flexible packaging demand grew on average by 5 percent per annum between 2007 and 2010, with 7 percent growth in 2010.There are, nevertheless, substantial national variation in growth trends. The new report demonstrates that Nigeria, Egypt and Kenya have grown substantially above the average trend while South Africa. Morocco and Syria have seen growth significantly below the regional average. The report also includes in-depth analyses of the sixteen most significant countries in flexible packaging terms, providing: economic overview, flexible packaging overview, drivers and future prospects, converter profiles and end-use markets.
The question is: Who is serving the market, with the major multi-national converters having virtually no local manufacturing presence? The region continues to be a net importer of flexible packaging especially into Africa, much being sourced from Europe and increasingly from India and China. There is also substantial intra-regional trade, with converters in Saudi Arabia and UAE making use of the films produced as part of downstream petrochemical diversification within those countries. The other substantial success story has been the influx of Indian entrepreneurs, who have established thriving converting operations in Nigeria and the UAE. PCI have identified 270 converters of significance throughout the Region plus another 100 smaller players.
In terms of end-use markets, food and food security is of increasing significance as populations rise. Major multinationals are making land investments and food production both to feed indigenous populations and for export, and to address the increasing urbanization of the population as economies grow. At present, only a small percentage of the food eaten is pre-packaged. As urban populations increase so the demand for better food preservation, logistics and packaging will follow. There are also end-use flexible packaging segments that appear particularly significant within individual countries, for example dairy products in Tunisia, retort pouches and wet wipes in Israel, juice sachets in Iran, fresh dates packaging and ice cream cone wrappers in Saudi Arabia, and flexo printed diaper over-wraps in Syria.
PCI Films Consulting Ltd.
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