In the flexible packaging industry, inspiration for innovation comes from consumers’ wants and needs, converters’ product research and development, developments in new materials, and equipment suppliers’ technology advances. Which area of inspiration is driving the most innovation in today’s flexible packaging industry?
Randy Scott, Vice President of Global Marketing, Pliant: There are always multiple drivers, but the groundswell of interest in developing packaging options which incorporate material savings and light-weighting continue to be the predominant focus over the last couple of years. The continued high raw material and energy costs and growing consumer awareness of the environmental impact of packaging is the area that Pliant has been most focused on.
Consumers as well will be pushing this issues which in turn will lead to more and more innovations in packaging design be it through materials that are either renewable or by using less of it.