FPA Update March 2012: 2012 STUDENT FLEXIBLE PACKAGING DESIGN CHALLENGE
Pizza Rolls, Dog Food Flexible Packaging Concepts Receive Top Honors
Innovative flexible packaging concepts for the On-the-Go Pouches for Pizza Rolls, and the Flexible Dog Food Pouch, received top honors in FPA’s 2012 Student Flexible Packaging Design Challenge.
First place honors were presented to Western Michigan University student, Kelly McCarthy for her On-the-Go Pouches for Pizza Rolls. “This award made my year, thank you! I am so honored to have received this recognition,” said Kelly upon learning of her award. When describing the inspiration behind her flexible packaging concept, Kelly explained that as a college student living in a dorm room, she is always looking for products that are more convenient. She chose to make the pizza rolls into individual serving size because it’s practical and convenient snack. “The addition of a microwaveable pouch made them easier to heat and eat!” noted Kelly.
The On-the-Go Pouches for Pizza Rolls includes six pizza rolls that are packaged into a microwaveable pouch. Attached and perforated, consumers receive four individual serving pouches that enable the rolls to be cooked in their original package. Once cooked, the pouch enables the perfect on-the-go eating experience.
The award for the first place entry is $1,000, and the second place winners will receive a group prize of $500.This year, 24 flexible packaging Concept Outlines were received for the 8th annual Challenge. Of those, 6 flexible packaging concepts advanced to the Prototype/Bench Sample Development round of the Challenge. Special thanks are given to the judges of the 2012 Student Flexible Packaging Design Challenge: Lisa Pierce of Packaging Digest and Michael Richmond, Ph.D of Packaging & Technology Integrated Solutions, a Division of Havi Global Solutions Direct, LLC.
Established in 2004, FPA’s Student Flexible Packaging Design Challenge encourages packaging and printing school students to create new flexible packaging ideas that address important packaging issues, advance the use of flexible packaging, improve and existing flexible package, and/or package a product currently not available in flexible packaging. For more information about the Student Flexible Packaging Design Challenge, please contact FPA at (410) 694-0800 or visit www.flexpack.org