The Flexible Packaging Association (FPA) pegs the “value-added” segment of the industry, including extrusion, laminating and printing, at $20.3 billion in sales for 2009.
One of the major trends in laminated flexible packaging is increased use of solventless adhesives. Brian Glasbrenner, sales manager, flexible packaging North America for adhesives provider H.B. Fuller, says that water- and solvent based adhesives make up the bulk of the business in these markets, but that solventless is “gaining traction, making up a lot of ground.”
He explains that for demanding applications, solvent based adhesives are the primary adhesive. Waterbased formulations are used for low to medium performance. “Solventless is used for low, medium and now we are seeing performance push to the higher demanding applications,” Glasbrenner says. The advantage of solventless adhesives is a rapid-cure process that cuts production time. This helps meet market pressures for shorter runs and shrinking lead times.
As importantly, Glasbrenner adds, the rapid-cure process also delivers highperformancematerials. “We see that a lot of food and beverage applications are moving to solventless,” he emphasizes, noting that some solventless structures can withstand hot filling or product steaming inside the bag.
Another major player in this market is Henkel Corp., the largest adhesive manufacturer in the world, with sales near $8 billion. Guenther Hering, vice president, flexible packaging North America, agrees about the potential for solventless adhesives: “The growing popularity of solventless adhesives is due to the faster line speeds, the fact that there are large savings in energy cost not having to dry water or solvents, and finally from the reduction in emissions.” As a result, “most of the new laminating equipment issolventless,” he adds.
According to Gering, the most popular packaging films that are laminated using Henkel’sadhesives remain polyethylene and polypropylene. “PP is fairly inexpensive and appropriate for applications including snacks and confections,” he says.
Another workhorse is polyester film, which Gering characterizes as particularly appropriate for higher heat requirements such as hot fill and retort applications.
There has also been some demand to eliminate a laminated layer in the name of efficiency and sustainability. “Doing that without sacrificing the performance of the package is a challenge,” he notes.
Hering points to a common key market for both foods and beverages in laminated flexible packaging: Stand-up pouches. On the beverage side, it’s for stand-up drink pouches for juice drinks and other noncarbonated products. “Companies are working to move carbonated beverages into pouches, but that is a [technical] problem,” he adds. On the food side, it’s for packages with improved convenience and particularly with reclosable features.
“It started with [press-to-seal] zippers, but now there are other closures on the market that have the same effect,” Hering says. “Convenience is becoming more important, along with printability that makes the package stand out on the shelf.”
He foresees continued opportunities for flexible packaging to replace traditional containers. As examples he cites the elimination of cereal boxes and replacing aluminum cans with retortable pouches. “All of these are driven by costs, the energy footprint, and other environmental advantages and with more convenience for consumers such as for closure mechanisms,” Hering concludes.FP
Flexible Packaging Assn.
H.B. Fuller Co.
A focus on e-beams for flexible laminationsThere are other options besides solvent-based, solventless, and water-based laminating adhesives: bonding done via ultraviolet or electron beam, the latter comprising specially formulated adhesives that cure in the presence of high-energy electrons.
Josh Epstein, marketing director of Advanced Electron Beams, estimates that about 10% of the laminatingmarket is for UV and e-beam, and most of that is UV. However, the 90% energy reduction by e-beam versusthermal drying methods becomes more attractive.
“Increasingly, managers are having to make a business case and a sustainable case for capital expenditures,” Epstein says. Epstein also notes that e-beam technologyeliminates the need for solvents and produces no pollutants.
For Rick Sanders, marketing and sales manager for Energy Sciences Inc. (ESI ), the advantage of e-beamlaminating centers on time. “It’s an instant-cure process that also allows for immediate quality-control checks rather than having to wait six to 12 hours to confirm an acceptable bond,” he explains. “Companies can produce an awful lot of film in that time.”
The downsides to e-beam are the initial investment and, according to Sanders, the cost for the adhesives, which are still more expensive than solventless materials. However, Sanders expects that as more systems are installed and volumes increase, pricing for e-beam adhesives will drop.
Henkel has been providing laminating adhesives for e-beam applications for 10 years. “There is limited use of e-beam, due to the costs of investment and higher cost of the chemicals compared to traditional adhesives,” says Henkel’s Guenther Hering. “I see opportunities for this technology, especially if sourcereduction and replacing laminated layers are considered.”
Advanced Electron Beams
Energy Sciences Inc.