Sustainability nonprofit GreenBlue announces the addition of a new service to its Advisory Services offerings – a standardized packaging design assessment. Companies interested in designing more sustainable packaging can now take advantage of this service to receive an environmental life cycle profile of new packaging formats or an overall assessment of their current packaging portfolios in order to identify opportunities for improvement. GreenBlue will leverage its Compass (Comparative Packaging Assessment) software tool to perform these assessments.

Using validated, generic industry life cycle data, the assessment will account for environmental impacts associated with the materials and processes used to bring packaging to market, while allowing decision makers to incorporate environmental parameters alongside economic factors. The confidential assessment will be based on a set of consumption, emissions, and packaging attribute metrics. The report generated, which will include a brief comparative sustainability assessment with dashboard graphics of up to four proposed designs, will provide an excellent tool to educate customers about a company’s sustainability efforts.