The Velcro Companies Deliver an Innovative Packaging Closure Solution to Hill’s Pet Nutrition
VELCRO Brand PRESS-LOK Closure Technology Provides an Easy and Trusted Consumer Experience
Velcro Industries, a technology-driven, global organization providing connection solutions for businesses and consumers around the world, today announced its partnership with premium pet food maker, Hill’s® Pet Nutrition. Velcro Industries worked with Hill’s to integrate PRESS-LOK closure technology into some pet food packaging to ensure an easy, consumer friendly experience.
“With our focus on creating smart products, services and technologies wherever items can be connected, we developed the PRESS-LOK closure solution to provide a superior experience for our customers,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Industries. “VELCRO Brandproducts are about the art of connecting. We strive to create smart products, services and technologies that will benefit brands and consumers across a wide spectrum of industries and we ensure a secure closure with our innovative PRESS-LOK fastening solution.”
“There are many tangible consumer benefits that the PRESS-LOK closure system provides to our Hill’s Science Diet packaging,” said Christopher Rector, Director of Marketing of Hill’s U.S. “The PRESS-LOK application provides a fast, effective and stress-free bag closure solution. PRESS-LOK closure opens and closes easily and quickly, keeping the kibble in and the paws out.”
A unique solution in the industry, the PRESS-LOK closure is simple to open and close because it contains an easy alignment that allows the hooks to engage without precise line-up, securing closure with great burst strength to maintain the package integrity that Hill’s Science Diet customers expect. Additionally, PRESS-LOK closure has an audible click, allowing consumers to hear their pet food packages open and close, ensuring a tight seal, even if kibble crumbs get on the fastener surface. The VELCRO BrandPRESS-LOK closure system is a proprietary hook to hook technology that can work for a wide variety of packaging closure scenarios.
The new packages are produced by PEEL Plastics Products Ltd., located in Brampton, Ontario. Hill’s Science Diet pet foods packaging will feature VELCRO Brand closures and are available through Veterinary clinics and finer pet specialty stores.
PEEL Plastics Products Ltd.