BNP Media has announced the purchase of Converting Influence and the live annual event Converters Expo, which takes place March 13, 2014 in Green Bay, Wis., at the Lambeau Atrium. The digital newsletter and 7th annual Expo brings together converters and packagers of paper, film and nonwovens with buyers, specialists and suppliers.
According to Randy Green, group publisher for BNP Media, "The acquisition of Converting Influence.com and Converters Expo, both headquartered in Green Bay, Wisconsin, complements our industry segment involvement, including some 50 industry magazines and expertise in hosting 30-plus annual trade shows. These two properties will give BNP a stronger presence into the converting world where many products and developments originate. In addition, we are pleased to retain its founder and director Susan Stansbury who will work with BNP to focus on the continued growth of converting, flexible packaging and allied groups participating in the Converters Expo."
"This is a win-win for our group and for BNP, with its strong national contacts and history of hosting events similar to our annual Converters Expo,” says Stansbury. “We expect the transition to be seamless, along with a new boost by BNP to grow the Converters Expo in a faster, stronger way." In addition, says Stansbury, "There will be immediate benefits as early as the March 2014 Converters Expo where we anticipate more participation than ever before at Lambeau Atrium in Green Bay."
BNP Events Director, Scott Wolters who will be responsible for the integration of the new acquisition says, “Converters Expo fits very nice strategically into our diversified packaging events group and with our strong industry partnerships, this event will quickly rise to an even higher level. The Expo and digital magazine will be managed by our Packaging Strategies group and aligns itself nicely with Flexible Packaging magazine and allows us to become an even stronger marketplace leader.”