Communication Is Key for Proper Color Management
- Become familiar with the artwork guidelines that your manufacturer provides. Most of the answers to common questions are generally provided in that document.
- Reach out to the manufacturer’s graphic designer. Clearly explain what you are trying to do, create, match, etc. (including minimize cost).
- Are you trying to match something already in existence, like a carton or a label? Send it to your flexible packaging manufacturer before you create your artwork or even send your file. The company will have their own graphic designer to discuss particular color matching options.
- Be honest and tell the flexible film manufacturer you have never done this before and/or need help. This will save you a lot of time and money.
- Discuss using CMYK process inks and PMS spot inks with your flexible film graphic designer to achieve the final look and printing you want. If there is a color you must have, PMS spot inks are more vibrant, crisp and consistent. CMYK can be used for all the other colors.
- Think “Less is more”: Consider using a clear window or windows on a pouch and let your product be the focus of the packaging, instead of printed graphics.
- If you need an opaque bag, consider using the shiny silver of the metalized film, the gray of foil, or white of an actual white layer of film to be one of your colors.