Home » StandUpPouches’ Client Earns a Spot Inside 65th Emmy Awards’ Celebrity SWAG Bags
When the ceremony for the 65th Emmy Awards is held next month in Los Angeles, Pooki’s Mahi—a premium tea and coffee supplier—will have a front row seat. Pooki’s Mahi is one of two dozen products that will fill celebrity SWAG bags at the annual event for excellence in television. Notably, many of the company’s award-winning flavors are packaged in stand-up bags supplied by StandUpPouches.net.
StandUpPouches is excited to add “star-quality” to the long list of attributes defining barrier film packaging.
“We’re always touting the value of our stand bags in terms of durability, product preservation, cost efficiency, and environmental considerations,” says David Marinac, president of StandUpPouches.net.
“Now that one of our clients is being recognized alongside the world’s most desirable and elite brands, it’s safe to say that stand bags are also pretty cool. They offer the clean, sleek aesthetic that will guide future trends in packaging. And after the Emmy’s, I think a lot of people will be asking Pooki’s, ‘who are you wearing?’”
Emmy event gift bags are notorious for offering high-end, exclusive goodies. On that score, Pooki’s does not disappoint. The San Francisco retailer built its mission around delivering award-winning, “hard to find” products. But Pooki’s Mahi is also focused on affordability. Stand-up packaging is a part of that focus.
“Stand-up pouches are advantageous for consumers and marketers, alike,” explains Marinac. “Consumers appreciate the convenience of lightweight, spill-proof containers. They also value packaging that’s recyclable and landfill-friendly—a point not lost on the earth-conscious Hollywood crowd. Meanwhile, marketers get to enjoy lower production costs, lower shipping costs, and more space on major retails shelves.”
Pooki’s Mahi has yet to reveal the specific labels to be featured in this year’s Emmy SWAG bags, but according to Leslie Magsalay-Zeller, company founder and CEO, “I’ve selected the coffees and teas that best represent Pooki’s Mahi.”
Some lessons can be hard to learn, and COVID-19 has been one tough teacher when it comes to supply chains. We shed some light on what this taskmaster has taught us in the November issue of Flexible Packaging as well as how printers can use less ink without sacrificing quality, how advances in technology are opening up new markets for flexible, and showing you a brand that’s dear to our hearts with its flippancy. There’s more than that, though, but you’ll have to dive in to see it!