Everyone knows packaging can be the differentiating factor for the consumer at that “first moment of truth” as they make their selection from crowded retail shelves. Consumer packaged goods (CPGs) companies also understand the revenue growth and margin enhancement, which can come along with upgraded packaging with eye-catching colors, designs and features useful to consumers.

Herein lies the challenge for many CPGs: How to bring new packaging designs and additional SKUs to the marketplace, without increasing the costs and complexity of their production operations? In other words, how can the production department efficiently produce and package all those grandiose ideas coming out of the marketing department? For flexible packaging, pre-made bags and pouches, coupled with an effective fill/seal machine, can provide package design flexibility, while offering a simpler plant operating environment.