Velcro Industries announces its partnership with The Scotts Miracle-Gro Company, to enhance packaging for Scotts EZ Seed grass seed. The world’s leading marketer of branded consumer lawn and garden products selected Velcro Brand Press-Lok closure technology to provide consumers with greater ease of access and superior closure assurance for spill protection.
Scotts and Velcro Industries worked with manufacturer Peel Plastics Products Ltd., a recognized leader in product and process innovation, to integrate Velcro Industries’ innovative Press-Lok closure technology into Scotts’ grass seed package. Available in the 10-pound and 14.5-pound sizes, the new packaging offers gardeners more reliable closure assurance, helping to extend the shelf-life of the grass seed, season after season. The Press-Lok closure addresses any chance of package misalignment by containing a series of interlocking micro features that connect at multiple levels, even after repeated use.
“Consumers increasingly focus on product design and packaging attributes as they make purchasing decisions. Press-Lok closure provides a superior consumer experience and enhanced packaging design,” says Jurjen Jacobs, vice president of global marketing at Velcro Industries. “We’ve seen great success with brands incorporating our closure into their package design and we’re pleased to expand into the outdoor and gardening market through this exciting partnership with Scotts.”
“Scotts’ focus is on providing the best lawn care products on the market to help homeowners, gardeners and outdoor enthusiasts easily create beautiful, healthy and hearty outdoor spaces,” says Jason Olson, brand manager at Scotts Miracle-Gro. “Our new packaging for EZ Seed makes packaging lawn care even more efficient and enjoyable for our consumers, who will now have increased assurance that the product is securely closed in storage.”
The Velcro Brand Press-Lok closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.
Peel Plastics Products Ltd.