Freedonia Group Releases New Pouch Study
Pouches, a new study just released by The Freedonia Group, examines the pouch packaging industry in the US. Product segments covered include flat (e.g., pillow, four-side-seal, and three-side-seal) and standup pouches employed in food, beverage, and nonfood applications.
- Demand for pouches in the US is projected to increase 4.6 percent per year to $9.4 billion in 2018.
- Standup pouches will remain a major growth segment in the overall packaging industry. Advances will reflect rising interest among packaged goods companies based on cost savings due to lighter weight and lower material use compared to rigid containers. Also supporting gains will be the ability of stand-up pouches to differentiate and draw attention to products on store shelves.
- Food and beverage markets comprise the majority of pouch demand. Through 2018, growth will be similar to the overall pouch average, with the pet food; meat, poultry, and seafood; beverage; and produce markets expected to post the fastest gains.