On May 1, 2014 Printpack received the Best Packaging in Flexible Plastics award for the Wonka Full Access Reseal-It (Pat. Pending) chocolate bar wrap. The award ceremony was held during the Best of Food and Beverage Packaging Seminar in Minneapolis, MN. Several impressive packaging concepts were submitted that exemplify quality, creative design, and use of innovative materials.
The winning range of 100g Wonka chocolate bars is packed in a new convenient package with a unique opening and resealing mechanism. Developed by Printpack Europe, the Full Access Reseal-It (Pat. Pending) bar wrap allows consumers to open the pack (with full access to the product) and reseal it easily should they want to save some for later, keeping the remaining part fresh.
David Read, VP of marketing and technology for Printpack was there to accept the award.
"We are very proud to receive the 2014 Best of Food and Beverage Packaging award for flexible plastics," says Read. "There were many outstanding packages in the competition, so it is pleasing to come away with the highest honor! The Nestlé Wonka bar is the first use of our Full Access Reseal-It (Pat. Pending) solution and represents an excellent fit for purpose. It creates a completely new consumer user experience allowing the benefit of easy sharing and portion control, while food manufacturer can differentiate their products without additional investment on packaging lines.”