Clondalkin Flexible Packaging Harlingen has launched a range of flexo HD printing solutions to meet the increasing demand for the highest quality printing on branded packaging within the food and beverage sectors and predicts the gradual demise of gravure printing.
Clondalkin Flexible Packaging Predicts Flexo Printing Takeover in Food and Beverage Sectors
These flexible HD printing solutions are registered under the brand name FleXtreme.
FleXtreme full HD flexo printing provides a quality that is equal to Gravure printing with very high ink and colour density at a more competitive cost level, with the added flexibility of Flexo printing allowing for shorter production runs and lead times.
Jack van der Heiden, sales and marketing manager says, "We have been developing this offer for some time and it is now ready to launch to the market. We have worked very closely with supply partners including Esko HD and Kodak NX to develop close working relationships that allow us to deliver premium-quality levels. While we have been working on these solutions, gravure printing has remained static. Flexo has progressed continually and is now well positioned to meet the increased demands of the market."
Pressure from consumers has dictated that brands now require shorter production runs, quicker lead times, increased color and premium-quality printed imagery in order to achieve the required shelf appeal. Clondalkin Flexible Packaging Harlingen believes that gravure printing cannot offer the levels of flexibility that the market now requires and that FleXtreme will begin to take market share.
Jack van der Heiden continues, "The print industry has been working very hard to develop Flexo to a point that it can compete like for like with Gravure on quality because of the many other benefits that the technique offers. We now have the solution for brands that need premium quality and flexibility and are confident that our offer will successfully grow market share within the food and beverage markets. Brands need flexibility and cost competitiveness as well as quality. This is where FleXtreme® has the advantage."
Clondalkin Group Inc.