New Portable Package Shakes Up Powdered Beverages Category
Perimeter's new packaging solution for powder drink mix, BlenderPak, increases usage occasions, on-the-go consumption and stands-out on shelf
Perimeter Brand Packaging has announced the launch of BlenderPak, an on-the-go pouch for consumers who use powder drink mix products. Based on extensive consumer research, BlenderPak is designed to increase new usage occasions and invite more users to the powder category. BlenderPak is a patent pending single-serve, just-add-water package with a rigid fitment inside that acts both as a gripping structure and mixing ball.
- Eliminate the measuring scoop
- No mess or clean-up
- Mix it well (minimize the clumps of powder)
- Make the shake cold, regardless of time and place
- Make it a portable solution