Differentiation is the buzz word brand owners use today to describe how the packaging of their products needs to appear in the store aisles. The packaging has to draw the attention of shoppers so that it stands out on the shelf.
To achieve that standout, brand owners are pushing for a variety of new inks and coatings technologies to enhance the decoration on their packaging. Labels are a unique type of flexible packaging that brand owners are especially targeting. Much of the label printing and converting equipment in use today combine multiple printing and decorating processes, such as flexo, gravure, screen, and offset printing as well as foil stamping, embossing, etc., which inherently provide brand owners with a broad range of options in terms of achievable effects that can attract and engage consumers.