The shift from rigid to flexible packaging is on – and has been on for some time. But to really get a more accurate picture of the details surrounding this shift, BNP Media’s Market Research Division, in conjunction with Flexible Packaging, has conducted an inaugural flexible trends study in an effort to measure and understand the recent rigid to flexible changes, the main drivers behind these changes and any obstacles that were encountered while undergoing these changes.
The study’s total sample was 28,283, and consisted of subscribers of BNP Media sister publications broken into two categories – Food & Beverage Packaging (FBP) and specialty food publications (SFP) Beverage Industry, Candy Industry, Dairy Foods, The National Provisioner, and Snack Food & Wholesale Bakery. The target audience was subscribers who work for a packaging supplier, co-packer or CPG that has changed packaging formats within the past three years. The study began on March 19 and closed on April 14.