How can flexible packaging “shake up” the cereal market? And how can flexible packaging make snacks like trail mix easier to use? Two teams of Clemson University students came up with ideas that earned them recognition in FPA’s Student Challenge.
The student group that tackled cereal packaging won first place. Their idea envisions a standup pouch with tactile, ergonomic dispensing and easy-open features. The students believe those characteristics could make the stand-up pouch valuable enough to replace bag-in-box for a mainstream cereal brand.