drupa 2016 will again feature the drupa cube program, connecting print professionals and their creative agency and marketing and brand owner clients across a variety of vertical markets.

Officials say this conference and event program will consist of a wide range of applications for printed products in numerous industries and areas of life. 

"New technologies such as printed electronics and 3-D printing, creative multichannel applications and the use of digital printing techniques in packaging and other sectors continue to illustrate the amazing potential of print," says Sabine Geldermann, director of drupa. "This potential is the focus of drupa cube, with its international conference and event program."
In contrast to the first two cube conferences in 2008 and 2012, the 11-day program in 2016 is not organized by target group but based on six key drupa 2016 themes: 
  • Multichannel
  • Print 
  • Functional Printing 
  • 3-D Printing 
  • Package Production
  • Green Printing
Each presentation will combine various topics using best practice case studies such as functional printing and packaging printing, 3-D printing and sustainability as well as multichannel including print. This “outside-the-box” principle opens up new possibilities for visitors and broadens the horizon for the future of print. 
Through its range of themes and its interdisciplinary concept, drupa cube will for the first time also address selected vertical markets including the food, consumer goods, interior design, cosmetics, pharmaceutical and healthcare industry and also the financial and public sectors.
“This way, we aim to attract new visitor groups to drupa and inspire them with the possibilities of print,” says Geldermann.
The strategic and creative design of the program and its implementation are handled by brand experience agency FreemanXP, a division of Freeman, the world’s largest event company.
"I am confident that in FreemanXP we have the perfect partner at our side," says Geldermann. "Due to projects they have accomplished for global players like EFI, HP and the U.S. trade fair Graph Expo, FreemanXP has the necessary industry experience. Not only that, but FreemanXP has already worked for countless international brands in other industry segments, so it also brings to the table a vast amount of expertise and inspiration from outside the print industry." 
Jordan Waid, vice president of brand experience at FreemanXP, adds: "Co-creation is the future and our new intersectional approach to the cube at drupa creates a collaboration hub for all facets of the print industry to design a new future for content creation."
Messe Dusseldorf North America (drupa)
(312) 781-5180