Research and Markets has announced the addition of the "Flexible Packaging Market in Europe 2015-2019" report to its offering.

The flexible packaging market in Europe is expected to grow at a continuous annual growth rate of 5.62 percent over the period 2014-2019. Key vendors include Amcor, Bemis, Mondi and Wipak Group.
Flexible packaging is a non-rigid method of packaging. Packaging products are made of flexible or easy-yielding materials that can easily change shape based on the nature of the product being packaged. Flexible packaging materials include plastic, aluminum, and paper. These materials undergo a detailed conversion process such as printing, lamination, coating, and extrusion to form different types of flexible packaging products such as plastic bags and pouches, lidding films, foil bags, and sachets. 
Vendors in the paper packaging industry are increasingly using recycled paper in their products to cut back on their dependence on wood pulp. Companies in the flexible packaging market, such as International Paper, are addressing issues such as greenhouse gas emissions, energy efficiency, water use, waste management, and supply chain inefficiencies to reduce pollution, as well as raw material and product wastage.
According to the report, increasingly busy schedules are leading people to look for everyday products, especially food, beverages, and toiletries, that require minimum effort to open, carry, and store. Much of the innovation in the market is centered on providing convenience for on-the-go use. Most flexible packaging design features (such as zippers, pouring spouts, peel-off lids, and microwavable pouches) enhance the convenience of use and disposal. Manufacturers of consumables and other household goods are increasingly opting for flexible packaging as it allows the easy integration of such design features.
Further, the report states that the rising cost of raw materials such as aluminum, paper, and metals, brought about by unstable economic conditions and growing demand-supply gap, may hinder market growth.
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