During Pack Expo 2015, Sun Chemical will dicuss its wide range of packaging innovations, including specialty coatings which enhance shelf impact; a laser marking solution that improve productivity; and brand protection offerings which increase package security.
Sun Chemical Experts to Speak at Pack Expo about Coatings, Brand Protection
August 26, 2015
“Brand owners want solutions that make packaging pop on the shelf and they are looking for ways to improve productivity and package security,” says Penny Holland, vice president of marketing for North American inks at Sun Chemical. “At Sun Chemical, our R&D focus concentrates on products and services designed to achieve all these goals and more. During Pack Expo, Sun Chemical will show how we can be a partner that can ensure brand owners and their converting partners meet a broad range of packaging needs that provide real value, from inks, coatings, brand protection and HD plates to glass decorating and plastic card offerings.”
Visitors of booth No. S-7476 will be introduced to Sun Chemical’s catalog of creative solutions aimed at helping brand owners give their packaging the wow factor. SunInspire specialty inks and coatings can add visual magic, from metallic inks to fluorescents and phosphorescents, glitter effects, pearlescents, and frosted effects.
SunInspire tactile coatings, ranging from coarse and gritty to soft and smooth, appeal to the sense of touch. Other coatings in the line can create an interactive experience with color shifting, reticulating, and other aromatic coatings. Coatings can give packaging a matte or gloss appearance, while special varnishes can be used to create a relief effect to produce a snakeskin feel, for example. Iridescent coatings can produce the effect of the pack color changing depending on the viewing angle.
During the show, Bob O’Boyle, product manager of coatings at Sun Chemical, will talk about how packaging has transformed to the point where it drives sales, communication, advertising, branding and product security. The presentation called “Transforming Packaging with Specialty Coatings” will talk about how specialty coatings can help packaging pop and grab the attention of consumers. The presentation will be held on Tuesday, Sept. 29th from 11:00-11:30 a.m. at the “Innovation Stage” located at booth No. C-1041.
Sun Chemical’s SunLase laser marking solutions is a coating that enables brand owners to add content to both secondary and primary packaging information after the filling and closure of the pack, whether for practical supply chain purposes or as a late stage packaging differentiator.
The SunLase solution prints a transparent or tinted coating onto a packaging substrate during the printing process. After the packaging has been sealed, variable coding graphic information, such as barcodes, QR codes, and “Use By” dates or branding, can be created using a low power CO2 or fiber laser to change the color of the patch to black where marked, with no risks to the packaged product.
Booth visitors will learn how Sun Chemical can help brand owners explore brand protection options to ensure the integrity of their packaging. Sun Chemical offers a variety of security ink solutions including an infrared coding solution called Verigard, a security system that adds a small quantity of taggants, or chemical markers, to inks, varnishes or coatings for use in any print process on any substrate.
A team of brand protection experts will be on-hand at Sun Chemical’s booth to discuss the variety of covert, overt and semi-overt options Sun Chemical offers including hidden logos or words and a variety of color changing inks.
Additionally, Jim Reiman, the director of sales for security at Sun Chemical, will talk about what makes Sun Chemical’s brand protection solutions unique in the marketplace and how brand owners can implement a program that fits their needs globally. The presentation called “Anti-Counterfeiting Technologies for Packaging” will be held on Monday, Sept. 28 from 2:00-2:30 p.m. at the “Innovation Stage” located at booth No. C-1041.
To learn more about Sun Chemical’s solutions on display during Pack Expo 2015, visit www.sunchemical.com/pack2015 or stop at booth No. S-7476 located in the South Upper Hall of the Las Vegas Convention Center on Sept. 28-30.
Sun Chemical Corp.