UPM Raflatac has released a white paper that shows how clear labels and clear packaging are transforming America’s food industry. This winning combination enables manufacturers to showcase quality goods and motivate purchases at the “zero moment of truth” in supermarket aisles.
In the white paper, UPM Raflatac analyzes how clear packaging and clear labels drive food product sales, while providing complete transparency concerning food quality, freshness and other vital product information. The company also presents how PET clamshells and ultra-thin PET film labels are emerging as a winning solution for fresh food labeling, as they provide brand owners with a new way to showcase food effectively – and meet performance, cost and sustainability needs.
The document also features an in-depth interview with Dr. R. Andrew Hurley, assistant professor of packaging science at Clemson University and research associate at the Sonoco Institute of Packaging Design and Graphics. Hurley uses groundbreaking biometric research to assess consumers’ reactions to diverse packaging forms, ensuring that brands receive maximum ROI from these investments.