CPP Expo Expands Focus, Heads to New York City for 2016 Show
The 2016 CPP Expo will take place from June 14-16 at the Jacob K. Javits Convention Center in New York City and aim to expand its focus and audience to capture the collaboration necessary to ensure packaging materials’ production meets the needs of a marketplace under “digital disruption.”
Targeted to package printing/converting equipment manufacturers/suppliers, converters and package printers, as well as brand managers, package designers and their agencies, the event is designed to foster engagement and ensure business development on all fronts. Offering a comprehensive conference program featuring innovators in materials and production processes, as well as trends in design and delivery systems, the content is meant to demonstrate and promote early engagement amongst all involved in package creation.
One of the key elements of CPP EXPO NYC will be an opportunity for converters and package printers to not only attend and experience the latest machinery, equipment and solutions, but also showcase their own products that physically demonstrate capabilities and innovative solutions.
“For 20-plus years we have heard time and time again, that converters and equipment suppliers as well, want to reach CPGs/brand managers while in the design process,” says Jane McDermott, who has been involved in converting/package printing for more than two decades. “We heard this at CMM in the 90’s – and now the time has finally come! With digital solutions providing unique messaging opportunities right on the packaging, it is critical to start the conversation as early as possible.”