“Flexible packaging. Wow! Who would ever have thought you would use that word when you talk about what packaging can do,” says FPA President Marla Donahue in speaking at FlexPackCon 2015. And, she continues, the Wow factor is a key reason why flexible packaging is growing and gives converters wider opportunities.
“The simplest way to say it is that flexible packaging makes life easier for the consumer,” Donahue continued. “It also grabs attention on the shelf to help the retailer, and it helps brand owners by making new products possible.”