Many flexible packaging companies are building growth strategies around digital print technologies, integrating digital presses into their current operations. Many of these converters are not looking to replace current flexo and rotogravure equipment, but integrate with more traditional means of production.
There are many benefits to doing so: no plates, minimal setup time, fast turnaround, the ability to easily incorporate variable data and the advantages of advanced color matching. In addition, digital technology offers a new cost model, allowing printers and converters to print only what is needed, resulting in the elimination of large amounts of waste and expensive storage. In short, digital printing offers both a flexible and cost-effective platform.