HP Launches Inaugural “Inkspiration” Awards
HP is inviting its users to submit entries in the first-ever North American Inkspiration Awards, recognizing the most innovative work produced with HP digital printing technology. The inaugural award winners will be announced at the annual Dscoop conference, April 14-16, where HP will showcase the winning entries and other creative customer projects.
Entries in categories ranging from general commercial printing, labels and packaging to large-format printing applications, such as banners and signage, will be evaluated by a panel of highly-regarded judges from the printing, design, marketing and technology industries.
Also awarded will be the prestigious Rod Key Marketing Excellence Award. Established in memory of Rod Key, a founding Dscoop member and an innovator in marketing for his own business, this award will be given to the company with the most creative marketing campaign printed on HP Indigo, PageWide Web Press, Latex or Scitex equipment to promote their own business.
“Brands are facing increased competition in crowded markets, and HP customers are constantly innovating to help them break through the noise with creative campaigns, like those we’ve seen for Dole, OREO, Bud Light, Diet Coke and others,” said Avi Basu, director, marketing and business development, Graphics Solutions Business, Americas, HP. “HP customers produce exceptional work that pushes the boundaries of what’s possible with digital printing, and the North American Inkspiration and Rod Key Marketing Excellence Awards recognize and celebrate their achievements, while inspiring PSPs and brands to keep reinventing.”
All entries must be submitted online at www.hpinkspiration.com by Monday, February 15, 2016.