Thinfilm, Constantia Announce Collaboration to Bring NFC Labels to Beverage Industry
Thinfilm has announced a partnership with Constantia Flexibles as part of a collaboration to deliver pressure-sensitive labels utilizing Thinfilm’s NFC OpenSense technology to leading brands within the beverages industries for consumer engagement and mobile marketing applications.
As part of the partnership, Thinfilm received a 6-figure unit order from Constantia for NFC OpenSense. The partners are now working closely to create key manufacturing and application processes for incorporating NFC OpenSense technology into wine, spirit and beverage labels as well as flexible packaging for consumer packaged goods (CPG).
NFC OpenSense tags are thin, flexible labels that can detect both a product’s factory sealed and opened states and wirelessly communicate contextual content to consumers with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and, when combined with a custom app and cloud-based software, enables item-level communication to a market of one. In addition, the tags remain active even after a product’s factory seal has been broken, empowering brands to engage in consumer dialogue that extends beyond the point-of-sale and continues throughout the product’s lifetime, including the opportunity to repurchase.
“Constantia Flexibles is excited to help bring Thinfilm’s NFC OpenSense technology to the label marketplace,” says Mike Henry, EVP of the Label Division at Constantia Flexibles. “We have been collaborating with Thinfilm for over a year and are convinced our companies share an innovative DNA that will lead to real market differentiation.”
The label-focused initiatives are being managed by Constantia Flexibles’ Label Division. These collaborative efforts aim to position Constantia Flexibles as a leading Thinfilm preferred converter partner moving forward.
“We are very pleased to be partnering with one of the premier flexible packaging and label firms in the industry,” says Davor Sutija, CEO of Thinfilm. “We look forward to leveraging Constantia Flexibles’ expertise in order to optimize processes for the integration of NFC OpenSense into packaging and make this powerful technology accessible to their clients.”