Uflex plans to display a state-of-the-art UV process manufactured Fresnel, diffractive, holographic and hybrid (combination) lens embossed films for both generalized patterns and customized specialty films in a roll format at Drupa, scheduled for May 31 to June 10 in Dusseldorf, Germany. The innovation is intended to offer brand protection and anti-counterfeiting solutions to brands.

According to reports, counterfeiting now costs more than 2 percent of the global economic output, or around $1.8 trillion a year. More alarming is the fact that counterfeiting is expanding by over 15 percent every year. Consumer goods account for over 46 percent of the counterfeiting trade. This can be categorized into food and beverages, cosmetics and other goods like pharmaceuticals, health and wellness, toys, sporting goods and electronic items. In a scenario where fake is proving fatal, anti-counterfeiting solutions that keep lookalikes at bay are becoming increasingly important to protect brand equity from irretrievable erosion.

Packaging films combining prismatic (Fresnel) structures with holographic patterns in customized designs and shapes yield most creative packaging film options. Packaging designers integrate the dynamic 3D lensing and holographic effects of Uflex film to enhance the look and salability of the final package. With the help of latest recombining machine, Uflex is able to make masters with customized pattern designs.